Dumb Ways To Die - November 2012
In order to raise awareness for safety around train tracks Metro Melbourne released the advert "Dumb Ways To Die" which included a sound which included many different silly ways to die such as "setting fire to your hair" and "taking your helmet off in outer space". The comedic nature of the backing track along with the cartoon characters, which have died in the same ways as the song mentions, dancing at the chorus provides a light hearted way of conveying the serious message that Metro were trying to get across.
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