Social media could be used in a viral marketing campaign for our film as it is free and easy to use and would allow us to reach a wide audience. We could us a Facebook page which could give viewers inside information about the film and include interviews from the cast and crew to build interest in the film. Facebook is the most used social media site so it would be most beneficial to use this as it will be able to reach the widest demographic possible.
As well as Facebook we could use Twitter as it is a good way for fans to leave reviews and comments oin the film as well as being able to keep up to date with promotions of the film and in the lead up to the release date we could start a hashtag.
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