Research into potential audience

Research into potential audience

The potential audience the film may attract would be young people aged between 16-24. This demographic is seen to be mature enough to understand the film that has an age rating of 15, the audience should understand the comical elements that are seen as dark for many audiences such as the suicide attempts and the struggles with mental health that the main character goes through.

We have chosen this age because we want to adhere to the genre of black comedy in the strictest sense, so we will make light of themes that are generally considered serious or taboo, such as: depression, suicide, revenge and office work. Our film is aimed at both male and females who enjoy the genre. However, as of yet we haven't got a prominent female role in the film so we may alleviate that problem in order to attract a larger female audience through girls/women having a character they can relate to. Moreover, the target audience will enjoy dark humour and making light of serious situations in order to ease their way through life. We expect our audience to be independent, free thinking and quirky people.

Our target audience is primarily someone who is disillusioned and/or has endured a break up and needs a comedic release from it – to be able to view it in another way than just with sadness. Therefore, as well as giving the audience something for their entertainment we hope that the audience attracted are for educational reasons too. It could be argued, to an extent, we are attempting to attract an audience based on Richard Dyer’s Utopian Theory.

An example of a similar film with a similar target audience is 'Sightseers'. 'Sightseers' is a black comedy/horror with a quirky couple. In doing this the film attracted a wider demographic - male, female and quirky couples. Below you will find the trailer for the film 'Sightseers'.

'Sightseers' trailer 

'Sightseers' was proudced by StudioCanal, Big Talk Pictures, BFI Film Fund and Film4 Productions. Of these companies Big Talk Productions also co produced two of our film's influences, Shaun of the Dead and Hot Fuzz.