In February 2010 Old Spice created a video that was to be shared over 50 million times on social media over the next 4 years. This popularity showed that the ad was a success as it gained fame online which was seen as a marketing tool for the business. The comic element to this ad may have given it the entertainment factor which the audience wanted therfore sharing itn with their friends giving the social media accounts linked with this video.
Deadpool | Manchester United Dream :
The release of Deadpool in 2016 gave opportunities for tv spots and other attachments to other brands such as Manchester United. The attachment to this brand reaches out to their fan base and followers across the world. Starting on 20th Century fox UK Youtube channel the video became popular reaching over 1.5 million views within the first year of the video being posted. This was also shared many times on facebook and twitter spreading the audience. This affiliation with the sports club also shares the fans which is used crate a wider audience.
Tipp ex : Hunter and Bears' birthday party:
This promotional video for a product looks away from the actual product and focuses on current events of the release date such as the end of the mayan calendar which was believed to signal the end of the world. As a meteor comes towards the birthday party the two run away giving two options on the screen. One to see what the party looks like when the world ends or the option would be to view the party when the meteor misses. This extension leads viewers to stay attached to the storyline which is keeping the audience interested in the product with over 10 million views over the next 3-4 years.
The release of Deadpool in 2016 gave opportunities for tv spots and other attachments to other brands such as Manchester United. The attachment to this brand reaches out to their fan base and followers across the world. Starting on 20th Century fox UK Youtube channel the video became popular reaching over 1.5 million views within the first year of the video being posted. This was also shared many times on facebook and twitter spreading the audience. This affiliation with the sports club also shares the fans which is used crate a wider audience.
Tipp ex : Hunter and Bears' birthday party:
This promotional video for a product looks away from the actual product and focuses on current events of the release date such as the end of the mayan calendar which was believed to signal the end of the world. As a meteor comes towards the birthday party the two run away giving two options on the screen. One to see what the party looks like when the world ends or the option would be to view the party when the meteor misses. This extension leads viewers to stay attached to the storyline which is keeping the audience interested in the product with over 10 million views over the next 3-4 years.
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